Brand launch

Drest is an interactive fashion styling platform with gamification, entertainment and content at it’s core.

The future of fashion.

Project background —

Brands think that digital fashion — which appears only in images or videos — can potentially increase online engagement by mobile-first shoppers.

For customers, digital fashion offers a fun way to experiment with clothing and share looks on social media.

— In a joint effort with the branding agency Apropos London, EJJI developed the sonic identity and music for the launch campaign.

Developing the sound

We teamed up with visual artist Mat Maitland and London based branding agency Apropos to develop the brand lauch.

We were inspired by how fashion is evolving today. Digital fashion is gaining enormous momentum, and the freedom expressed there is liberating.

We developed a sound-experience that was based on the inspiring line: The fragmented world of the connected individual…

The overall audio-experience is modern and cutting edge. — It reflects the diversity and eclecticism of fashion nowadays, and is in line with the way we live and interact online.


Audio Strategy, Audio Branding, Music Production

‘With Drest, digital clothing is one step closer to mainstream’


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